Reason · Narrate
Evaluate portfolio trade-offs. Build the retailer case.
Agents evaluate portfolio and retailer-specific assortment scenarios, then build the supporting rationale and commercial case.
AI-native portfolio optimisation
The portfolio decision system for CPG Category Reviews.
OnShelf helps consumer goods brands optimise assortments across retailers. AI agents assess trade-offs and build the rationale and retailer-specific commercial case.
Augment
Real-shelf evidence for better portfolio decisions.
OnShelf adds shopper-choice evidence from the assortments available in each retailer and format—the data layer that enables portfolio optimisation.